Although new downloads of the app were down 38 percent year-over-year from nearly 619 million in 1H 2020-a decline partially attributable to its removal from India's app stores-consumer spending in TikTok was up 73 percent from $530.2 million in the year-ago period. TikTok was the most downloaded and highest grossing non-game app globally in the first half of 2021, reaching nearly 383 million first-time installs and an estimated $919.2 million in consumer spending. TikTok Retains Its Spot at the Top of the Charts Driving home this fact, Sensor Tower Store Intelligence data reveals that the app-including the iOS version of its Chinese release, Douyin, and excluding third-party Android marketplaces-has now passed 3 billion installs globally from across the App Store and Google Play. Although the app was removed from India, its biggest market, TikTok's popularity in the rest of the world has continued growing. ByteDance's TikTok had an eventful 2020, setting new records and thriving despite threats of government bans in more than one country.
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